Setting the stage in the Middle East, JD is opening in Bahrain’s Marassi Galleria Mall.

Calling all sneaker and trainer aficionados: Get ready to step into a world of style, innovation, and limitless possibilities at JD’s grand opening in Bahrain this weekend.

The leading retailer of sports, fashion, and lifestyle brands from the UK is all set to launch in the Middle East on Thursday May 2, 2024, by launching their standout retail space at Bahrain’s stunning beachfront shopping destination: Marassi Galleria Mall. The King of Trainers – JD’s first store in Bahrain will provide the Middle East with a top-of-the-range product from the biggest brands including Nike, adidas, New Balance, Puma, The North Face, Jordan, Under Armour and more.

To commemorate the brand’s first-ever Middle East store, JD will be marking the milestone with a ceremonial ribbon cutting followed by exciting activities over the long weekend. Full details of all activations and offerings mentioned below:

• Media and Influencers will get an insider’s view of the new store, with F&B, exclusive interviews, styling sessions powered by New Balance and a first-hand look at what’s in store. (Thursday)
• Special appearance by Bahraini rapper Flipperachi ft. DJ Outlaw in collaboration with New Balance. (Thursday)
• Footwear customisation across adidas and Puma footwear purchased. (Friday, Saturday)
• Exciting gifts with purchases for the first 100 JD Customers every day (all weekend)
• A mirror photobooth where shoppers can get a JD branded copy of their memories to take home (all weekend)

Carl Masterman, GMG President – Sports said:”We at GMG are thrilled to celebrate the historic occasion of welcoming JD in the region. We have collectively witnessed the buzz and demand that JD, The King of Trainers has generated, inspiring the emerging generation of globally minded consumers through the universal culture of sport, music and fashion. The brand’s arrival promises an exhilarating journey ahead; one where quality, innovation and passion for an exemplary shopping experience converge to redefine the athleisure and sports fashion space.”

Chris Rowan, JD International Franchise Director added: “We are very excited to see our first store in the region come to life and look forward to welcoming our new customers in the region. This is a further milestone in our international expansion strategy and we are delighted to be working with GMG, one of the Middle East most respected retailers, as we continue to bring JD’s distinctive offering to more customers globally.”

The partnership with GMG will enable JD to deliver on the rollout of its ‘JD Brand First’ strategy and is a pivotal move in the continued expansion into new markets.

Go: Visit JD on the Ground Floor of Marassi Galleria Mall, all week from 10am to 1am, or visit @jdsportsme for more information.