India could become Citroen's 2nd largest market after France

Citroen plans to expand its network, introduce new products and build brand awareness.

Citroen expects India to become its second-largest market after France in the next 5 years. To achieve this, the carmaker plans to expand its network and introduce new products.

Thierry Koskas, Global CEO of Citroen, said, "India is an important market for Citroen, and in a few years, it will become the second biggest market for us after our home market France." Currently, India is "probably in the top 10 markets for Citroen, more towards the 10th rather than upwards," he added.

Koskas stated that if the company introduces new cars with the right level of quality, along with features that young customers want, the brand can grow significantly. He reiterated the need to build brand awareness, for which the company plans to sign up an ambassador to represent Citroen in India.

As part of its network expansion drive, Citroen plans to increase the number of dealerships from 65 to 200 by the end of this year.

Source: ET Auto